If you are planning to begin a weblog or a business website, a high-quality expired domain may help you a large number in raising your weblog or business. Since the process is easy, many beginners are starting to get involved. This business is both easy and profitable, and investors are increasingly looking into registering expired domains to turn them for a profit. But before you buy expired domains from any market, here are some factors to consider.
Page Authority and Domain Authority
Many domains are subject to expiration on a daily basis. You can search for expired domains on Moonsy, Expired Domains, PR Drop, and many other sites that list expired or deleted domains. It is crucial to check the Page Authority (PA) and Domain Authority, for they are essential factors determining the quality of a website or domain. Moz introduced DA and PA, and you can check them on Open Site Explorer. Check both DA and PA when you buy an old domain. If possible, try to buy a domain with a DA 25+.
Google Banned Checker
Google may have already banned a domain you found with a high DA and PA, but it won’t do you any good if the domain isn’t banned. You can use Google’s ban checker to make sure the domain hasn’t been banned. If you’re interested in buying a high-value domain, even if it’s been banned, you can use Google Reconsideration to ask for the ban to be removed.
Website Archive
Even if you already know the above, this is a new concept. If you want to check which website was up and running before your domain expired, go to Archive. Click on the “Back” button to see a screenshot. The screenshot contains a time graph. You can click on it any day to see the site as it was in the past. You can circle the desired date and visit a live site for that month.
Google AdSense Ban
The number of domains banned by Google AdSense is in the hundreds. If you are thinking of creating a website with an expired domain, this should be your first thing to consider. When buying a domain, pay attention to the return on investment; suspended parts are not profitable. AdSense Sandbox Checker is a tool that can help you find the AdSense ban. Put the URL and click on the preview ads. If you see that all ads are displayed, you are in a safe zone. You should avoid buying them because they will be removed.
Chinese Backlinks
Most of the expired domains have been linked by spam Chinese backlinks. These links can be checked with aHrefs. Enter your domain name in aHrefs website explorer and click on the “Backlinks” tab. It would help if you avoided domain names with many Chinese backlinks or anchor texts in different languages, for they ruin SEO and are penalized by Google.